This toy is an a game, toy, and educational tool all in one. The groundwork for using toys to help children read goes way back.
There are several toys that are dubbed "educational", however some toys are intentionally created to teach children something, and other things are incidentally educational, such as something that children move around to help them develop fine motor skills.
Leapfrog--the company that created my toy, was born in 1994. The founder, Mike Wood, was trying to find a way to help his own child read and he want his child to be excited about reading.
The first leap frog was the leap pad released in 1999. LeapFrog releases the Leapster:
The first learning game hand-held. My toy was born out of need for more simple, take-everywhere-you-go educational object. Thus--the twist and shout Phonics was born!